RB942 Side Table

When it comes to industrial design, Annette Lang is a force of enthusiasm and originality.

After finishing school, she pursued a career as a freelancer in Milan, where she worked for firms including Matteo, Thun, Antonio Citterio, and Sottsass Associati. At the Stuttgart Academy of Art, she worked as Professor Richard Sapper's assistant later in her career.

Currently, Lang is the sole proprietor of her own design studio in Wiesbaden. Appliances, countertops, furniture, and even medical equipment are among the things she designs for a living.

Industrial design, in Lang's view, is essentially a mental exercise that involves constantly challenging the status quo.

There is a continuous cycle of observation, perception, investigation, ideation, and construction. According to Lang, the field of design has a significant effect on modern culture.

It reveals our historical background and current societal values. As a result, it has the potential to alter our routines for the better and help us live more sustainably.

When a product or service has outstanding design, it assumes a leadership role and serves as an inspiration to others in the field.