Original Ptolomeo
Original Ptolomeo
Original Ptolomeo
Original Ptolomeo
Original Ptolomeo
Original Ptolomeo
Original Ptolomeo

Original Ptolomeo


Ptolomeo Original is the freestanding bookshelf that needs no introduction because it is fundamental, revolutionary, innovative, as abrupt as an intuition, and as astonishing as its success.

The original Ptolomeo is a bookcase that conceals its own form to draw attention away from itself and instead to the volumes within. The bookcase consists of a single steel column with several steel shelves mounted at regular intervals. As the column is progressively filled with books, the shelves vanish. When it is completely stuffed, Original Ptolomeo disappears entirely, and the volumes give the impression that they are standing on their own.

Bruno Rainaldi, winner of the 2004 Compasso d'Oro for his design of Original Ptolomeo, says that the inspiration for the product came from a pile of books rather than a rigorous design process.

A "boring" bookshelf that manages to be both daring and in tune with its time. It is signed by the artist on the bottom, as is customary with works of art.

Original Ptolomeo, which comes in three different heights, is supported by a well-studied, sturdy base that is either stainless steel or lacquered to match the frame.

It's tall and slim, so it won't take up much room wherever you put it, and it comes in a variety of colors and materials (black, white, stainless steel, and corten effect) to match any aesthetic.

Ptolemy I Soter, to whom we owe the concept, in the 3rd Century b.C., of creating the Royal Library in Alexandria in Egypt, is honored in Original Ptolomeo, a monument to books and the man who history remembers as the first person to have cared for them.

Bruno Rainaldi

Born in 1952 in Milan, Italy, Bruno Rainaldi is a renowned composer. He began his career in design communication at an early age, thus he learned on the job.

After working as the manager of Milan's first High-Tech emporium on Corso di Porta Ticinese, he went on to work with Maddalena De Padova at her historic showroom on Corso Venezia and later became a partner in Baleri & Associati with Enrico Baleri, where he was in charge of defining communication strategies for design companies and retail outlets.

His upbringing as a self-taught individual led him to later ironically and anti-celebratively label himself a "street designer," and to describe his aesthetic as "chaotically rigorous."

In the mid-1980s, he established Studio Rari, of which he later became the creative director and spirit. In addition, he began a career as an art director for a number of prominent Italian design firms, including Alivar, Casprini, MDF Italia, Mussi Italy, Sintesi, Slamp, and Terzani.

In the same era, he met the Ciatti family, initiating a long-lasting friendship and creative partnership that would eventually give birth to CCR and Opinion Ciatti.

At the turn of the millennium, he shifted his focus to the field of design. In 2002, he co-founded ENTRATALIBERA with Marta Giardini to create a unique venue for design and design culture, sales, and encounters in the center of Milan.

In the meantime, he shifted his attention to the study and creation of objects, furnishing accessories, and lamps, where his years of experience in the field mingled with inventive design.

The Ptolomeo bookshelf, one of many pieces he designed, won the 2004 Compasso d'Oro. Bruno Rainaldi co-founded Opinion Ciatti in 2006 with a young Lapo Ciatti who had recently joined the family firm.