Amsterdam, known as the "Creative Capital of the World," is also home to the renowned studio of Marcel Wanders, where they design products and interiors. For private clients and high-end brands like Alessi, Baccarat, Bisazza, Christofle, Kosé Corporation/ Decorté, Flos, KLM, Hyatt Hotels Corporation, LH&E Group, Louis Vuitton, Miramar Group, Morgans Hotel Group, Puma, and more, the studio has created more than 1,900 iconic product and interior design experiences around the world.
The Marcel Wanders studio has 52 design and communication experts working under the direction of Marcel Wanders and Gabriele Chiave. In a setting where imagination and originality are encouraged across the board, from the in-flight meal service to the cosmetics packaging to the hotel decor.
Some of the world's most prestigious art and design institutions have featured works from the Marcel Wanders studio over the past 30 years, including the Centre Pompidou in France, the Cooper-Hewitt National Design Museum in the United States, the Metropolitan Museum of Art in the United States, the Museum of Arts and Design in New York City, the Museum of Modern Art in the United States, the Pinakothek der Moderne in Munich, Germany, the Stedelijk Museum in Amsterdam, the Netherlands, and the Oita
Marcel Wanders' studio, which is unique in the field of design, has set out to "create an environment of love, live with passion, and make our most exciting dreams come true." The studio's output excites, provokes, and polarizes audiences, but it never ceases to amaze with its inventiveness, audacity, and unwavering commitment to its mission of inspiring and entertaining its audience.
Focusing on reconnecting designers, artisans, and end users, the studio hopes to usher in a "new age of design." In doing so, the studio of Marcel Wanders rejects design dogma in favor of a more holistic, less technocratic approach. Poems, fantasies, and romances from various eras are brought to life in the present day, making the harshness of industrialism seem antiquated in comparison.