In the world of design, few names are as synonymous with rest and refinement as Flou. Founded in 1978 by Rosario Messina, Flou transformed the bedroom into a space of ritual and renewal — one that balances elegance with engineering, intimacy with innovation.
Its origin story begins with an icon: the Nathalie bed, designed by Vico Magistretti. It wasn’t just another upholstered bed; it was a revolution. With its removable covers, intuitive design, and perfect proportions, Nathalie set the standard for how modern sleep should look and feel. Decades later, it remains the benchmark for Italian craftsmanship — a design language where comfort becomes culture.
But Flou’s story continues to evolve. This season, Royal Interiors Singapore proudly presents Flou’s latest collections, an evolution of their philosophy of living well. New arrivals include modern interpretations of classics such as the Gaudí and Magister beds — now available in softer textiles, richer tones, and sustainable materials — as well as fresh introductions like the Icon Night system and Gentleman collection, which bridge bedroom and living with seamless grace.
Each piece embodies the spirit of tailored innovation: mechanisms designed for effortless function, tactile finishes that invite touch, and proportions that breathe serenity into any space. Flou continues to explore the science of sleep through its Motion4 adjustable bases, hypoallergenic textiles, and climate-smart fabrics — merging design intuition with wellness research.
The educational beauty of Flou lies in its pursuit of holistic harmony. It’s not merely about designing furniture; it’s about crafting a daily experience of calm and balance. The brand’s design ethos, grounded in circadian rhythm and emotional ergonomics, transforms the act of rest into an art form.
With collaborations by Carlo Colombo, Emanuela Garbin, and other Italian visionaries, the new Flou collections bring a sculptural elegance to interiors — fluid forms, delicate stitching, and tones that echo Italy’s natural landscape.
At Royal Interiors Singapore, Flou’s new pieces invite you to rediscover luxury through comfort. From upholstered headboards to walk-in wardrobe systems and curated accessories, the 2025 lineup reminds us that good design doesn’t just fill a room — it soothes the soul.
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