In the thick of COVID lockdowns, Royal Interiors faced a critical challenge: how to keep demand alive when customers could no longer visit the showroom. As Path Digital describes, their solution wasn’t just to launch a website — it was to transform their digital presence into a catalyst for offline growth.
🚀 The Challenge
Path Digital opens with the stakes:
“Needed a solution to reach potential customers without having them travel long distances to the showroom just to see furniture pieces.”
Essentially: you could spark interest online, but converting that into real store visits became the bottleneck.
They also recognized their infrastructure needed to catch up:
“Needed the ability to easily integrate store with POS system,”
“Wanted to increase brand visibility and reputation.”
The goal: digital should complement, not replace, the physical experience.
🛠️ The Digital Pivot
Royal Interiors partnered with Path Digital to build their e-commerce presence from the ground up — fast. In just 120 days, they launched an online store with support for:
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Over 1,000 SKUs
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Product descriptions, variants, and collections
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Seamless Shopify integration
As quoted:
“They even wrote product descriptions, created variants and collections for over 1,000 SKUs. It’s now easier than ever to manage my online inventory.”
This deep investment meant the online store became more than a catalog — it turned into a discovery engine.
📈 Results That Prove It
Within a month, the outcomes were unmistakable:
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330% increase in weekly store enquiries
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3× jump in online enquiries led to more footfall
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8% boost in social audience
As Path Digital notes:
“Within a month of the store being built, Royal Interiors saw a 3x jump in online enquiries, which helped sales reps book appointments for consultations and demos.”
Foot traffic, appointment conversions, and brand momentum all followed.
🧭 The Strategy Behind the Success
Royal Interiors understood early: their site won’t always be the closing point — but it must be the compelling invitation.
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They presented their entire European designer catalog online so customers can view specs, finishes, and product options before visiting.
“It acts as a shareable online catalogue that makes buying easier.”
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They didn’t expect e-commerce to replace the showroom — they embraced it as a lead generator, not the final transaction node.
“Big ticket items … customers want to see, smell and touch before making a decision … the decision process ends up being significantly longer.”
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Online enquiry growth fed into their sales process. As offline constraints eased, the digital traction translated into walk-ins, appointments, and increased conversions.
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